Following the release of a collaborative incense kit with Kuumba, Brain Dead partners with Amsterdam-based design company Droog for a special-edition Rag Chair consisting of leftover samples, flawed items, and other throwaway pieces. Established in 1993 by product designer Gijs Bakker and art and design historian Renny Ramakers, Droog was founded with the goal of showcasing contemporary Dutch design. The name Droog translates to "dry" in Dutch which comes from the innovative simplicity and dry humor of the design company's objects. Often experimental in nature, Droog often looks to reuse everyday objects, transforming them into playful and pleasing creations.
Tejo Remy's Rag Chair first took the stage in 1993 during Droog's debut design exhibition at Milan Design Week. As a prime example of upcycling and simple sustainable design, the chair has naturally become one of the firm's most iconic pieces over the years. The upcoming collaborative iteration will feature over 50 sweatshirts, T-shirts, shorts and other pieces from Brain Dead which will be given new life.
The Brain Dead Rag Chair will be shown at Spazio Maiocchi during Milan Design week taking place on June 6. Stay tuned to the Brain Dead Instagram found below for release dates and prices.
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Elsewhere in design, Ceeze transforms scraps of Nike sneakers into limited-edition "Victory Chair."