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HBX’s New York City Flagship Store Opens Its Doors to the Public

HBX, Hypebeast's e-commerce and retail platform, is opening its first U.S. brick-and-mortar flagship store. Located in the heart of New York City's Chinatown, the 25,000 square-foot space will offer a carefully curated selection of products from a variety of brands. Shoppers will find sneakers, apparel and accessories from top HBX labels such as Nike, adidas, Moncler, Stussy and more. Special in-store only items as well as HBX exclusives will also be available for patrons to purchase in the near future.

The new HBX NYC outpost also serves as a flagship building for other aspects of Hypebeast's ongoing businesses and projects. Within its seven floors, the location will not only cater to shoppers but also house event spaces and act as office headquarters for the company's employees. The ground floor is designed to be a communal area or a neighborhood "courtyard" where customers can gather and shop. The section can easily turn into an event space, exhibition or a pop-up activation to bring a variety of communities together. Additionally, shop-goers can enjoy premium coffee and locally-sourced bites on this floor courtesy of the first-ever U.S. Hypebeans café location.

On the second floor, patrons can shop and peruse through finely curated menswear, womenswear and lifestyle pieces from over 40 brands that include well-established labels and young emerging designers. This area houses seasonal products from OAMC, mastermind JAPAN, Acne Studios, Stone Island and more. The third floor, which looks to amplify innovation and experiences, is well-positioned to host planned cultural events, pop-up shops and panels. Other segments of the seven-floor building are designed as workspaces for Hypebeast's employees.

On June 16, HBX held an intimate VIP preview event of the New York store. Guests were treated to drinks, bites, music performances and first-looks of the first three floors. Some were given rooftop access where visitors enjoyed ice cream and skyline views of the city. The pre-day opening occasion ended with a night of celebrating alongside Donovan's Yard at House of X located within the Public Hotel.

The largest HBX flagship store opens its doors to the public on Friday, June 17. The fluid and ever-changing space looks to bring New York's Hypebeast community together in the city's evolving Chinatown neighborhood.

HBX New York
41 Division St.
New York, NY 10002


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