Friday, February 3, 2023
HomeFashionKerwin Frost and adidas Premiere Summer 2022 Campaign Film

Kerwin Frost and adidas Premiere Summer 2022 Campaign Film

For Kerwin Frost's latest collaboration with adidas for Summer 2022, he unlocks a hidden memory with an eclectic new campaign film. Reminiscent of the iconic STOMP performances that many may remember from music class in elementary school, the video is set in a warehouse where Frost and his friends including Tim Robinson, Mac DeMarco, Teezo Touchdown, RXK Nephew, and more are seen creating a beat with basketballs, buckets, and other street objects.

Highlighted in the video are Frost's upcoming adidas Microbounce T1 sneakers arriving in a playful rainbow colorway. Other pieces in the collection include "Legalize Music" jerseys and a variety of tracksuits that defy convention, echoing the offbeat nature of the video. Hoodies and shorts are found in a two-tone split with suit and tie details, pale blue track pants feature oversized cargo pockets, and zip-up jackets and tees feature psychedelic horse graphics. Rounding out the collection are lapeled track jackets and shorts found in grainy green.

Take a look at the campaign video above and expect the Kerwin Frost x adidas Summer 2022 collection to arrive on July 13 on the adidas website and at select retailers.

Elsewhere, Billionaire Boys Club and Smino collab on new ICECREAM merch.

Read more at HYPEBEAST

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