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HomeFashionWISM and doublet Come Together to Celebrate Japan's "Gyaru" Culture

WISM and doublet Come Together to Celebrate Japan’s “Gyaru” Culture

Accompanying its Fall/Winter 2022 collection release, Masayuki Ino's doublet label has come together with select shop WISM on a set of "gyaru"-themed T-shirts. Gyaru stands as the Japanese transliteration of the English slang word "gal" and describes a fashion subculture associated with Tokyo's Shibuya district. The movement popular during Japan's Heisei era centers around dramatic dress, hairstyling and makeup marking a nonconformist attitude against Japanese standards of its society and beauty.

The WISM x doublet Shibuya "GAL-T" T-shirt release features two tees emblazoned with original graphics inspired by vintage band T-shirts. Leaning into its playful approach to fashion, doublet developed a slight horror element while highlighting the various styles of gyaru dress and signature tanned makeup look. The shirts feature a relaxed fit and come complete with matching doublet branding.

Priced at 15,400 JPY (approximately $111 USD), the WISM x doublet Shibuya "GAL-T" T-shirt release is available now at WISM Shibuya, WISM Shinjuku, WISM Horie and BAYCREW'S.

 

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A post shared by Masayuki Ino (@__doublet__)

 

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A post shared by WISM (@wism_tyo)

For more contemporary fashion, Frank Ocean's Homer delivers "When a Dog Comes to Stay" collection.

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