R&B singer GIVĒON has teamed up with Tres Generaciones Tequila for a new partnership celebrating the next generation of artists, creators and fans called Get Up Tres. Focusing on overcoming obstacles along one’s creative journey, the tequila brand is offering an intimate look at GIVĒON’s ongoing Give or Take North American Tour through a series of digital videos.
The Give or Take tour kicked off on August 16 at Philadelphia’s Metropolitan Opera House. The nationwide run, which shares its name with the singer’s latest album, will see GIVĒON perform in major cities across the United States and Canada. Tres Gen will also serve as the official sponsor of the tour, hosting cocktail events in select cities on the route.
“For me it’s all about the process. That’s where the hard work shows up that’s where the heart and heartache and all the storytelling reside” GIVĒON said. “I’m looking forward to working with Tres Gen Tequila to not only share my story but to offer a platform through Get Up Tres for others to tell us about their own journey and celebrate their own successes both big and small.”
“We want to be a brand that encourages people to appreciate every step of the journey; it’s not about perfection, it’s about progress, and ‘Get Up Tres’ represents the resilience you need in order to forge your own path,” Tres Gen Senior Marketing Director Andrew Eis said. “We’re thrilled to launch our new creative campaign alongside GIVĒON because of his incredible ability to portray real stories and raw emotions through his music. And in doing so, he inspires us to never give up on our dreams, but equally, to celebrate the little wins achieved along the way.”
GIVĒON’s Give or Take tour is currently underway with opening acts Fana Hues, Jenevieve, RIMON, and Saleka. Tickets are available on the singer’s website.
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