It was recently reported that adidas announced an exclusive partnership deal with the Drew League. In addition to that deal, adidas will also have a new summer ball partnership with the Atlanta Entertainment Basketball League (AEBL).
AEBL is a community staple and is rated one of the top three pro-am leagues in the country by ESPN and the NBA. It has been recognized by its hometown of Atlanta for establishing itself as an integral part of the city’s culture and community. Further demonstrating its commitment to uplifting the greater Atlanta community, AEBL has created a new career pathways program, giving high school and college students an opportunity to intern and get on-the-job mentorship and training to prepare for careers in sports, entertainment and marketing.
The new AEBL x adidas partnership is supported by adidas Basketball next-gen athlete Anthony Edwards as the Atlanta mainstay unveils its 2022 co-branded season uniforms.
“I am extremely excited for AEBL to partner with an iconic brand like adidas,” said Jahi “Jah” Rawlings, AEBL Founder. “Our visions and how we want to impact the game of basketball on and off the court, and in the community align and will elevate basketball in Atlanta for generations to come.”
This partnership marks a new stage for the league recognized by the city it calls home for its commitment to the Atlanta community. Fueled by the mission to change lives through sport, this partnership illustrates AEBL and adidas Basketball’s common vision for highlighting the best in the game, on and off the court.
Peep the new jerseys below.
In Nike news, the Kasina X Nike Air Max 1 Won-Ang Orange has confirmed to be releasing stateside on Nike SNKRS via a draw on June 8th.
