G-SHOCK has debuted a trio of full-metal 2100 watches, the first time the fan-favorite Casi-Oak model has been produced in full metal.
The new GM-B2100 series - consisting of silver, dark gray and copper models - use a three-step surface-finishing process including circular and vertical brushing as well as a polished finishes to increase the sense of three-dimensionality.
The models also feature three lug connection and screw-back casebacks and become the thinnest full metal models in G-SHOCK’s line-up at just 12.8mm.
The three models also include G-SHOCK’s Tough Solar charging and Bluetooth Smartphone Link function and Connected app for automatic time adjustment, time setting and unique phone finder function.
The GMB2100 series is being fronted in the UK by G-SHOCK’s latest ambassador, entrepreneur, co-host of the BBC’s Dragon’s Den and host of The Diary of a CEO podcast, Steven Bartlett.
“We are proud to announce Steven as the new face of the G-SHOCK GM-B2100 collection in the UK,” says Warren Halliwell, G-SHOCK Content & Campaign Manager. “The GM-B2100 is a resilient icon that has evolved over time and wholeheartedly endorses G-SHOCK’s Never Give Up spirit. You can easily say the same about Steven. He has earned the right to be called one or Europe's most accomplished young entrepreneurs. From social media and marketing to podcasting, television - Steven is an icon of the digital age”
When they drop in August via G-SHOCK, the silver GMB2100D-1A will sell for $550 USD while the other two models will cost $600 USD each.
Elsewhere in watches, Hypebeast takes a look at the watch vying for this year's GPHG awards.
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