The Javier Calleja for Hypebeans collection sees the artist create a completely new iteration of his iconic character for this capsule. The character, named Cafeto - is a wide-eyed boy with green eyes and a coffee cup on his head. Cafeto continues to be exuberate positive energy and a youthful soul in a broad range of merchandise. Bouncing off of the idea of a "coffee kick" that jumpstarts the day for many caffeine lovers worldwide, the watery-eyed boy appears re-energized for the day.
For the first time, Calleja's Cafeto will appear on the artist's first-ever official poster, a t-shirt and a keychain. In celebration of the launch, both Hypebeans spaces in Hong Kong and Seoul have been redesigned with installations featuring the new Cafeto character. Calleja talks about his collaboration with Hypebeans in a statement,
"I always like my work to reach a new and wider audience, and this is why I enjoy doing these collaborations. They allow me and my work to become a little part of their lives, and I enjoy that idea."
As an extension of the Javier Calleja for Hypebeans collaboration, Hypebeans has curated a special drink named Golden Black, which has citrus notes highlighted by a creamy frothed mixture of americano and yuzu puree. The foam is garnished with lemon zest, making it the perfect blend for a hot summer's day.
The Javier Calleja for Hypbeans arrives in stores at Hypebeans Hong Kong and Seoul and online at HBX starting June 9 at 9 a.m ET. Take a look at the capsule above.
HYPEBEANS Hong Kong
Shop B30, LANDMARK MEN, LANDMARK ATRIUM
15 Queen’s Road Central
Central, Hong Kong
Centerfield EAST B1 Floor,
231, Teheran-ro, Gangnam-gu,
Seoul, South Korea