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MSCHF’s Latest Release Lets You Eat the Rich

For its 81st release, Brooklyn, New York art collective, MSCHF, is stepping into the world of food and beverage with a playful popsicle release. Dubbed the "Eat The Rich Popsicles," the ice cream offering turns the world's most famous billionaires into anthropomorphic ice pops.

The release builds on the "eat the rich" political slogan commonly associated with class conflict and anti-capitalism, attributed to the late Genevan philosopher Jean-Jacques Rousseau. The Jeff Bezos, Jack Ma, Mark Zuckerberg, Bill Gates and Elon Musk are also inspired by Good Humor-Breyers Popsicle brand's childhood favorite character offerings complete with gumball eyes.

Priced at $10 USD, MSCHF's Eat The Rich Popsicles are available now until July 13 via ice cream trucks throughout New York and Los Angeles. Head over to MSCHF's website for the release to find out where to find the ice cream trucks.

For more food and beverage news, Kanye West recently forced a burger restaurant to change its name and logo.

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