Celebrating the strength of Nike’s past and the promise of its future, here is Nike’s latest brand anthem, “Seen It All”.
Over the past 50 years, Nike has been a champion for athletes and sport and will remain true to that. Nike’s 50th anniversary is about looking to its past for inspiration, as the company expands sport for a new generation over the next 50 years.
The “Seen It All” anthem is directed by and stars filmmaker Spike Lee as he remixes his iconic role as Mars Blackmon, from his film “She’s Gotta Have It.” The anthem honors the past by highlighting iconic and legendary athletes along with epic sport moments, while looking towards the future with a sense of optimism and unlimited potential. “Seen It All” depicts the Brooklyn-native and Zimmie (played by Indigo Hubbard-Salk) going back-and-forth on the athletes they’ve seen make a mark on “the game.” From Andre Agassi and Tiger Woods to Naomi Osaka and Ja Morant, over 40 legendary and contemporary Nike-sponsored athletes are shown in a highlight reel-style.
As a continuation of Nike’s “Never Done” campaign that began in early 2022, Nike expresses its culture of innovation through storytelling – inspiring everyone to be champions of progress. Peep the anthem below. Additionally, Nike has launched an interactive site as part of its 50th anniversary celebration. Check out swoosh.nike.
In other release news, find out when you can cop the upcoming Air Jordan 5 Green Bean.
via: Nike News