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PRIX and Higround Craft a Translucent Mechanical Keyboard

Product design studio Higround and streetwear label PRIX Workshop have joined forces to create a nostalgic translucent mechanical keyboard paying homage to childhood-favorite transparent Playstation and Xbox consoles.

Looking to create a broader set of offerings that are style-forward and expressive for a culturally diverse audience, Higround was founded by Rustin Sotoodeh and Kha Lu in 2020 to deliver high-quality modifiable keyboards and other computer peripherals for gamers. After partnering with brands outside of the gaming industry such as Beats by Dre, StockX and Attack on Titan, the brand now works with PRIX to form a natural bridge between fashion and gaming.

“This is the perfect time to show our dimensionality, as a product design studio beyond graphics,” Higround co-founder Rustin Sotoodeh says of the release.

Under the slogan “Engineered and Tested,” PRIX Workshop founder Esther Ng draws inspiration from her time and experience at YEEZY, along with her personal interests including retro video games, classic JDM sports cars, and anime. As an avid gamer, Ng has experienced challenges first-hand related to limitations in the gaming industry based on her interests and gender. Through this collaboration, she hopes that everyone will feel welcomed and comfortable in the space with the tools to match.

“I’ve always been intrigued by computer hardware and the interconnectedness of it all, for as long as I’ve been building PCs I’ve wondered what it’d be like to see everything working in its raw beauty while also being protected and as practical as possible — I thought it was a shame that most companies conceal these elements to achieve mass-market appeal. Higround has given me the opportunity to share that thought with everyone with this new keyboard,” Ng said of the collaboration.

The Higround x PRIX Workshop keyboard will be available at the Higround website on June 24 at 12 p.m. PT (3 p.m. ET).

 

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Elsewhere in tech, Snapchat is introducing premium subscriptions.

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