Latin musician Anuel AA joined forced with Reebok at the end of 2022 and beginning of 2023 to release a handful of collaborations which include the Reebok Question Mid, Reebok Classic Leather, and more. Today Reebok has officially announced a long-term partnership with Mr. Real Hasta La Muerte across a range of product collections and special projects. Through innovative product design, original content creation and activations, the creative partnership will aim to enrich Reebok’s storytelling and connection with new audiences.
A trailblazing, Grammy-nominated artist hailing from Carolina, Puerto Rico, Emmanuel Gazmey Santiago, aka Anuel AA is a champion of Latin trap and hip hop. Anuel AA has become one of the most influential global artists of the past decade, with accolades spanning numerous Latin American Music Awards and multiple Billboard Hot 100 placements. The Latin music sensation is now making a new name for himself as a creative contributor and brand ambassador for Reebok.
“As a lifelong fan of Reebok, becoming part of the brand is a dream come true,” said Anuel AA. “I have long admired Reebok’s unique designs and iconic roster of collaborators who have never shied away from writing their own rules. It’s a special feeling to know that I’m considered a member of the team and that they not only believe in me but give me the space for unbridled creative expression. I am so honored to be a part of this brand’s legacy and help shape its next chapter.”
Be on the lookout for new Anuel AA x Reebok projects coming soon. BRRR!!!