Vault by Vans will be teaming up with Kith to launch the new “Love Thy Community” initiative, partnering with Brooklyn Blooms for a floral-printed Slip-On and special T-shirt.
Brooklyn Blooms is the first of six minority-owned businesses to be spotlighted in Vault by Vans and Kith’s “Love Thy Community” initiative. The idea for “Love Thy Community” sprouted from Kith’s 10th-anniversary celebrations in 2021: Ronnie Fieg started a KITH Community initiative, which aimed to support local minority-owned businesses by using Kith’s platform to spotlight their wares and stories. Shortly thereafter, Vans, who had started their own small business-focused Foot the Bill initiative in 2020, approached Kith to elevate the Kith Community program, a partnership that resulted in “Love Thy Community.”
Brooklyn Blooms’ Vans Slip-On features a custom all-over graphic that’s speckled throughout with bright flowers. Heels with embroidered “BK” and “STL” hits nod to Brooklyn Blooms’ home borough and shop logo — as well as St. Louis, where LaParis is originally from. Further details include “Creating Beautiful Things Out of Beautiful Things,” the shop’s tagline, on the sidewall and a specially printed insole graphic. The capsule’s t-shirt offers a co-branded hit on the front left chest and a large text graphic on the back.
The Brooklyn Blooms x Kith x Vault By Vans Slip-On Love Thy Community is set to release on August 6th at the Brooklyn Blooms store and Brooklyblooms.com. The other five “Love Thy Community” projects will be debuting in the coming months.
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