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The Lil Jon x FILA Renno Capsule Pays Homage To The City Of Atlanta

Grammy Award winning artist and Atlanta native Lil Jon has teamed up wit Fila to drop a capsule centered around the Fila Renno and a few apparel pieces. The Atlanta native has been a longtime fan of the brand and worked with FILA to add his own personal touch to these styles, with a special nod to his community.

“I’m from Atlanta where we use the acronym ‘Forever I Love Atlanta.’ We rock FILA, and we’ve never stopped rockin’ FILA. The acronym and the city are intertwined,” says Lil Jon.

The FILA x Lil Jon capsule includes a t-shirt, offered in both black and white, and embellished with a colorful graphic print. In designing the tees, Lil Jon recruited Atlanta-based creative Richard Montgomery, aka Freako Rico, known for his illustrations that fuse the world of comics and hip-hop. His featured design incorporates the very popular “AYEEE!” – which has few different meanings, one of which is of course to rep Atlanta – along with a cityscape, and the FILA Renno x Lil Jon footwear atop the word Atlanta.

The Lil Jon x Fila Renno is crafted in Pink, Red, and White hues, with hints of Metallic Silver. Lil Jon chose the color scheme to offer something unique and unexpected for fans. Details include a White leather base with pops of Pink, a Red FILA flag, and dual-colored Red and White laces. The “AYEEE” is included on the shoe’s tongue, with additional branding hits featured throughout. The sockliner is embellished with an all-over, repeating graphic print that combines both “ATL” and “AYEEE!”

Retailing for $118, the Lil Jon x Fila capsule is now available on FILA.com.

In Jordan Brand news, the Nina Chanel Abney X Air Jordan 2 WMNS SE is officially unveiled.

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